With baby boomers turning 60 at the rate of 10,000 per day, brain health is quickly emerging as one of the most promising categories in nutrition. What makes it even more exciting is that it’s not just for baby boomers. There is strong interest in brain health products for consumers of all ages, even infants. In Ignition for Cognition, Steve Hanson from GRIP IDEAS will focus on the macro consumer drivers that are influencing the brain health category as well as the current need and consumer desire for brain health products. Steve’s insights into the category will help ignite your own product development in this growing category.
Ignition for Cognition is brought to you by Kemin, a global leader in nutritional ingredients.
CEO of GRIP Ideas
Steve Hanson is CEO of GRIP IDEAS, a company focused on providing market development strategies to build global brands and businesses in the nutrition industry. With nearly 20 years of successful marketing and management experience, Steve has worked with entrepreneurial start ups to Fortune 500 companies. Steve’s exuberance, ingenuity and pragmatic approach has helped build several $100 million global brands and contributed to the better health of millions. Steve is widely known throughout the nutrition industry for helping to build three of its best ingredient brand success stories − FloraGLO® Lutein, Ester-C® and MEG-3®. Based on his distinctive approach to marketing, Steve has presented at the nutrition industry’s leading conferences as well as conferences on effective branding. Steve has also written a number of published articles for such publications as Nutrition Business Journal focused on marketing, branding and international business.
Senior Marketing Manager
Corey has worked in product development and product management for Kemin since 2009. During this time, he has been actively involved with brands such as Slendesta® and FloraGLO® Lutein. Corey received his degree in biology and chemistry from the University of Northern Iowa and his MBA from the University of Nebraska.
Starts 8:00 am in New York | 5:00 am in Los Angeles | 2:00 pm in Paris
October 02nd, 2012